LEXINGTON, Kentucky – A&W Restaurants, America’s oldest QSR chain, is counting on star power to boost their anticipated annual National Root Beer Float Day promotion.
This year, A&W recruited American sweetheart Ryan Reynolds for a campaign to raise awareness for the month-long giveaway. Just sign up for the A&W Mug Club at RootBeerFloatDay.com until August 6 (National Root Beer Float Day) for a FREE root beer float. No purchase necessary – just a suggested donation to DAV (Disabled American Veterans).
“This is our signature promotion,” said Liz Bazner, Senior Director of Marketing at A&W. “We think having Ryan Reynolds attached to it this year is going to make it our biggest and best yet.”
The campaign is a first for Reynolds who until now has only lent his creative abilities to personal projects and a full-time career in the media industry.
“To be honest we were kind of shocked when he agreed to do it,” added Bazner. “It really is true that you miss 100% of the shots you don’t take.”
“I don’t want to sound like an out-of-touch Hollywood egomaniac,” said Ryan Reynolds, “but my name commands a lot of attention. I’m just glad I could help put some of that attention where it really belongs—on A&W’s phenomenal root beer floats and the amazing work of the Disabled American Veterans charity.”
Check out the A&W National Root Beer Float Day promotional campaign starring Ryan Reynolds HERE.
And follow Ryan Reynolds on Twitter to see additional spots as they debut.
For more information, please contact Liz Bazner at ebazner@awrestaurants.com
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About A&W
Now in its 103rd year, A&W is America’s oldest franchised restaurant chain. Known for its All American Food, as well as Root Beer that is made fresh in each restaurant and served in frosty mugs, there are more than 900 A&Ws in the U.S. and Asia.
Visit www.awrestaurants.com and www.awfranchising.com for more information.